The Yellowbird Story

Yellowbird started from a life long dream to build a hat company. The dream came to life when two college kids decided to get married, and said why the heck not!

Who are we?

Yellowbird is built on great community, an obsession for hats, and a love for the Lord. We desire to build a community centered on Christ and His call to go and be the light in a dark world...one hat at a time!

-Tate and Hannah Goodrum

Why Yellowbird?


It is drawn from a passage in Matthew 6 where Jesus teaches his followers to look at the birds and the flowers of the fields as a reminder not to worry about tomorrow. The Yellowbird is a reminder that life is too short to be consumed by worry. If Jesus cares for the Yellowbirds, how much more will He care for you and me?